The Home Service Small Business Spotlight

Arthur Yon

Nest Protection Plan principal & co-founder and Home Service Small Business SPOTLIGHT podcast host Arthur Yon leads add-on franchise model providing unprecedented mold protection as a home services business. We have opportunities available across the country! Families, mothers, and all property owners love having the peace of mind provided with NEST Protection Plan. Our 20 to 30-min podcast shares amazing founder stories who reveal the smartest strategies for scaling TODAY. read less
BusinessBusiness

Episodes

60 - Unleashing the Power Within: Transforming Men's Lives Through Purpose with The Immortal Man's Eric Rogers
Apr 3 2024
60 - Unleashing the Power Within: Transforming Men's Lives Through Purpose with The Immortal Man's Eric Rogers
Your host, Arthur Yon, talks with the Owner and CEO of The Immortal Man, Eric Rogers. Eric's life story is a testament to the human spirit's resilience. His childhood, marred by traumatic experiences set him on a path of pain and addiction. Eric's recount of his battle with addiction is harrowing – a journey through extreme usage, drug-induced psychosis, and a life devoid of hope.The pivotal moment came when Eric, consumed by despair, contemplated ending his life. It was in this darkest hour that he found the strength to choose life over death. This decision marked the beginning of his transformation. Eric's story is a powerful reminder that no matter how far one has fallen, it's never too late to turn things around.Eric's organization, The Immortal Man, is more than just a program; it's a lifeline for men seeking to reclaim their lives. Eric helps men unlock their God-given potential and develop into influential leaders. He emphasizes the importance of understanding one's mission, core values, and purpose in life. It's about being purpose-driven rather than money-driven and creating an environment where growth is not just possible but inevitable.To learn more about Eric's work, click HERE, HERE, and HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
53 - The Art of Persuasion: Using Literature to Elevate Home Service Businesses with Lisec Ghostwriting's Joshua Lisec
Jan 24 2024
53 - The Art of Persuasion: Using Literature to Elevate Home Service Businesses with Lisec Ghostwriting's Joshua Lisec
Your host, Arthur Yon, talks with the Founder and President of Lisec Ghostwriting, Joshua Lisec. Joshua's journey began with a fascinating transition from novelist to ghostwriter and, ultimately, a business persuasion expert. Joshua's story is filled with unexpected twists, as his literary prowess caught the attention of entrepreneurs who sought his skills to pen their own stories. This marked the beginning of his venture into the world of ghostwriting, where he honed his craft in business persuasion.Joshua emphasized the importance of understanding the ideal customer profile (ICP) and leveraging unique marketing tools, such as coffee table books, to attract leads. He shared how these books act as a portfolio of work, showcasing before-and-after transformations that inspire potential clients and establish authority in the industry.Joshua discussed the essence of ghostwriting, which he described as the skill of making others' words resonate with the reader. He revealed the secret to crafting compelling content: knowing the ICP intimately and addressing their deepest needs and urgencies. This approach ensures that the message reaches the audience and persuades them to choose one's services over others.To learn more about Joshua's work, click HERE and HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
49 - The Tax Goddess: The Ultimate Expert in Tax Reduction Strategies with Tax Goddess Business Services' Shauna A. Wekherlien
Dec 27 2023
49 - The Tax Goddess: The Ultimate Expert in Tax Reduction Strategies with Tax Goddess Business Services' Shauna A. Wekherlien
Your host, Arthur Yon, talks with the Owner of Tax Goddess Business Services, Shauna A. Wekherlien. Shauna's journey is as fascinating as it is inspiring. She began her career with a degree in astrophysics, but a personal incident involving her mother's IRS notice and the lack of proper advice on reducing her tax bill led Shauna to transition into tax strategy. This transition was not a mere switch; it was an educational journey that saw her become a CPA, a certified tax coach, and a certified tax strategist. Today, she ranks among the top three tax strategists in the country, helping clients achieve an average tax rate of 6% and legally minimize their taxes.Shauna's approach to tax strategy is not about a single magic bullet but a combination of strategies that can bring the tax rate down. She shared practical examples like purchasing a truck for business purposes and the importance of using it more than 50% of the time for business to make it deductible. She also debunked myths about writing off everything related to marketing and advertising expenses and clarified that only certain work clothing, like polo shirts with company logos, are deductible.With an impressive track record of saving businesses nearly $13 billion in taxes, Shauna emphasized the importance of starting tax planning early in the year to maximize deductions. She also shed light on the current situation with the IRS and its limited resources for auditing. Due to funding cuts, the IRS has been able to hire only 20,000 agents instead of the intended 87,000. This has led to a focus on individuals with a taxable income of one million or more, making it crucial for small businesses to keep their taxable income below this threshold or utilize legal tax strategies to lower their income.To learn more about Shauna's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
46 - Unleashing the Power of Video: How to Dominate the Home Service Industry with Cornerstone Marketing Solutions' Jonathan Bannister
Dec 6 2023
46 - Unleashing the Power of Video: How to Dominate the Home Service Industry with Cornerstone Marketing Solutions' Jonathan Bannister
Your host, Arthur Yon, talks with the Marketing Staff of Cornerstone Marketing Solutions, Jonathan Bannister. Jonathan's journey is nothing short of inspiring. He started his career as a police officer in Biloxi, Mississippi. However, after having three kids in quick succession, his wife's concerns about his safety led him to consider a career change.Jonathan had previous experience in sales, real estate, and the casino industry, where he worked his way up from a valet to a pit boss. But he soon realized that being a business owner was his true calling. He describes himself as a terrible employee due to his outspoken nature and desire for efficiency.In 2014, Jonathan connected with a friend who was developing mobile apps and decided to join him in selling them. He targeted golf courses, offering them a free app that would allow them to send push notifications to golfers. However, during his sales pitches, he discovered that many business owners also needed help with their websites and SEO. Despite his limited knowledge of digital marketing, Jonathan agreed to assist them and quickly learned on the job.In 2016, Jonathan officially founded Cornerstone Marketing Solutions and focused on serving the home service industry. With the majority of his clients already being in this space, he found his niche.To learn more about Jonathan's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
45 - The Best Payment Processing Solution for Home Service Businesses with PayProudly's Jeff Maine
Nov 22 2023
45 - The Best Payment Processing Solution for Home Service Businesses with PayProudly's Jeff Maine
Your host, Arthur Yon, talks with the Founder and CEO of PayProudly, Jeff Maine. Jeff is a finance graduate from Saint Louis University and didn't initially plan to work in the payments industry. However, he was drawn to it and started his first payment company in 1999. Over the years, Jeff has gained experience in various aspects of the payments business, including check processing and mergers with other companies.Jeff's inspiration for PayProudly came from a desire to bring clarity to business owners in the payments industry. He noticed that many business owners had a negative perception of credit card salespeople and didn't fully understand their payment processing rates and procedures. Jeff and his team wanted to take a consultative approach, educating business owners on how to process payments efficiently and cost-effectively. They also wanted to give back to the community, so they set up a charity account and donate a percentage of their earnings to organizations important to their business owners.Jeff introduced the concept of "planting shade for others," which means creating a positive and enjoyable experience for business owners. By offering exceptional service and building strong relationships, PayProudly aims to become the preferred choice for payment processing, making it difficult for competitors to even get a foot in the door. They believe in doing what's right for their customers every day, even if it means not charging excessive fees.To learn more about Jeff's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
44 - How to Win in Business: Building Relationships and Trust with REMAX Real Estate' Sammie Knight
Oct 11 2023
44 - How to Win in Business: Building Relationships and Trust with REMAX Real Estate' Sammie Knight
Your host, Arthur Yon, talks with the Managing Principal of REMAX Real Estate, Sammie Knight. Sammy Knight is a business coach with the Apex Network and an entrepreneur in various industries. Sammy's journey is nothing short of inspiring, he spent 18 years in corporate America before transitioning to the private sector as a minority owner, and it was during this transition that he discovered his passion for entrepreneurship. Sammy got into real estate by accident, but it was through various opportunities and the guidance of incredible people in his life that he built multiple businesses. These include a property management business, an appliance business, and a mortgage brokerage. Today, Sammy has five offices and plans to expand further.Sammy has a passion for helping others and finds inspiration for his posts and ideas by observing people's actions, reading what they say, and noting down thoughts or ideas that may be helpful to them. Sammy believes that many great ideas go unrealized because people fail to write them down or take action on them. Sammy emphasizes the importance of hard work and outworking others rather than relying solely on intelligence.To learn more about Sammie's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.